Monday, March 3, 2008

Been Through Hell.


Engineering for The Denim Supersnob.

Woven on vintage Levi's shuttle looms combining African cotton with Japanese construction, the distressed denim line PRPS, aka PURPOSE, creates denim that is "bruised but never broken"... put through hell... for our convenience and vanity.

The rest of the line (only available in men's sizes), with super sexy structured tailoring and authentic detailing and distressing, pays homage to military uniform and the blue-collar worker.

"PRPS, who made their name producing incredible looking men's denim are about to launch a range of jeans for women. The collection will include bootcut, straight and slim cuts all of which will come in PRPS's distinctive range of washes. According to founder Donwan Harrell, the inspiration for his distinctive washes comes from the drag strip track where he used work on his super sotck race cars. The grease, gas and oil stains that he ended up covered in are now reproduced in women's jeans that are in his words the height in 'casual functional luxury'." -denimology.co.uk.


Check out the SUPERIOR WEBSITE.

I do not own these.


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